V6.52: Leaders Unite Part 2

V6.52: Leaders Unite Part 2

Let’s face it, being a leader is hard work. As we’ve discussed before, there are a multitude of ways to lead your team, all of them valid in their own rights, but it takes a certain balance to figure out “leading” and true leadership. Don’t just be the boss at the head of the table. Be the uniting force.

V6.51: 2018 Content Marketing Trends

V6.51: 2018 Content Marketing Trends

As 2017 comes to a close and the new year rapidly approaches, it’s time to start thinking about what trends are on their way out and which ones are here to stay.

V6.50: Demand Campaigns Getting the Job Done

V6.50: Demand Campaigns Getting the Job Done

We all know that there are multiple types of strategic marketing campaigns. It all comes down what your main objective is, right? Are you trying to build up awareness around your product/service? Are you interested in currying favor with your brand or expanding the knowledge of what you do? These fall under the brand side of campaigns and you’re going to be looking at much different strategies than if you were trying to drive some sort of direct response from your market. On the other side of things, you might be trying to get an immediate action, like a purchase or an eBook download.

V6.49: Want More out of Your Marketing Strategies?

V6.49: Want More out of Your Marketing Strategies?

Are you spending all your marketing budget on lead generation and not seeing the results you were hoping for? It might be time to rethink your strategy and shift towards a more holistic approach.