V2.8: For The Love Of The Game

V2.8: For The Love Of The Game

Can you remember a time when you played a sport purely for the love of the game? Going back to the innocence of childhood you probably didn’t even keep score because it was just a joy to play. With age came that competitive spirit and the need to keep score drove recognition of winners and losers. There was a time when marketing was done seemingly for the pure joy of marketing because no one was really keeping score. Those days are gone.

V2.7: The Good, The Bad, And The Ugly Of Tradeshows

V2.7: The Good, The Bad, And The Ugly Of Tradeshows

It’s that time again when marketing, sales and management go to war over that dinosaur of marketing tactics, the tradeshow. Tradeshow season is the bane of every inbound marketing CMO because it is the antithesis of everything we hold dear; yet all too often we are forced to keep it as part of the yearly marketing spend. Tradeshows have the highest cost per lead with the lowest convert-ability yet every sales rep and senior executive almost demand that specific tradeshows be held in almost reverential esteem. With these measured statistics why would you still want to spend 10’s or even 100’s of thousands of dollars on a single event to basically satisfy an ego requirement?

V2.6: Spamming Is Easy, Marketing Is Hard

V2.6: Spamming Is Easy, Marketing Is Hard

You tweet hourly, blog, Facebook and LinkedIn group daily, email campaign weekly, and maybe even show up on another half dozen new social sites springing up constantly so now you fashion yourself an inbound marketing professional…right? Maybe… Depends on whether or not you follow the appropriate social media conventions and not cross the line into spam status.

V2.5: 6 Obstacles To Overcome For Customer Loyalty

V2.5: 6 Obstacles To Overcome For Customer Loyalty

If you haven’t figured this out the hard way then you should be aware that it is far easier and less expensive to retain an existing customer and increase revenues year over year than it is to attract new ones. Some statistics have even measured the cost differential at 5X. So, knowing what obstacles you need to overcome in order to maintain customer loyalty should be high on every marketing professional’s list of things to know.