V1.23: Good Enough Isn’t

V1.23: Good Enough Isn’t

How many times have you been at the crossroads of hitting a deadline with something good enough or having your product or program miss that deadline in order for it to be exceptional (or at least hit your original planned expectations)? Which path did you take? Did you settle for good enough or did you hold out for your original vision?

V1.22: The Patron Saint Of Marketing

V1.22: The Patron Saint Of Marketing

Rodney Dangerfield wins my nomination as the patron saint of marketers. He built an entire career out of self-deprecating humor on why he could never get any respect. And anyone who has ever spent any amount of time in marketing will usually discover the same sentiment.

V1.21: Marketing Needs Sales & Vice Versa

V1.21: Marketing Needs Sales & Vice Versa

Why is it that in most organizations there is this natural tension between sales and marketing? Why does it seem like CEOs love to pit these two obviously critical and symbiotic teams against one another with the blame game pointing fingers for lack of quality marketing leads or timely sales follow through? What does it take for world-class marketing and sales linkage to solidify into a single awareness to revenue generation machine?

V1.20: The Evolution Of Knowledge Work

V1.20: The Evolution Of Knowledge Work

The world of business is changing so rapidly that technology, corporate culture and even government regulations are hard pressed to keep pace. What started as a technology revolution automating processes and communications to make the average work-day life of an employee easier has shifted to the knowledge worker. Bring your own device (BYOD) and the consumerization of business to business has signaled another shift where the average knowledge worker is taking back their power.