V1.6: Monomaniacs On A Mission

V1.6: Monomaniacs On A Mission

Q: What does Bill Gates, Mark Zuckerberg, Jeff Bezos, Larry Page, Marc Beniof and the late Steve Jobs all have in common besides obscene affluence? A: They were all “monomaniacs on a mission” to change the world with their technology.

V1.5: The Time Is Now For B2B Social Media

V1.5:  The Time Is Now For B2B Social Media

Many business executives, still mired in digital immigrant status, refuse to accept that social media is here to stay and has not only become a business-to-business (B2B) reality but the new imperative for organizations looking to stay competitive and in touch with all of their communities.

V1.4: Marketing-To-Sales Pipeline 101

V1.4:  Marketing-To-Sales Pipeline 101

Nothing can create a more heated debate between sales and marketing then the discussion of “leads.” It starts because the first question every sales rep asks after they find out how their compensation package is structured is “where are my leads?” It continues with marketing talking about all of the activities they are doing to generate “leads.” It gets ugly when management wants to cost justify the marketing expense to the sales pipeline development.

V1.3: Don’t Forget Personality

V1.3: Don’t Forget Personality

You may have heard of a Brand Pyramid before. You may even have tried to develop one or two or ten for your organization at one time or another in your career. If you haven’t had this pleasure yet, then don’t despair, as this won’t require PhD level efforts.