V1.14: Role Of Big Data in “Scientia Potentia Est”

V1.14: Role Of Big Data in “Scientia Potentia Est”

Sir Francis Bacon is commonly credited with saying “scientia potentia est” in the early 1600s. For those of us who don’t know this Latin aphorism, it stands for “knowledge is power” and was a statement of why one should seek out information in order to prosper. Marketing professionals today have taken this to extremes courtesy of the massive amounts of data available on buyer personas, information consumption patterns and value exchange effectiveness as part of the buyer’s journey.

V1.13: Sniper Public Relations

V1.13: Sniper Public Relations

One of the hardest challenges that all Chief Marketing Officers (CMOs) and marketing professionals at large face is cracking the awareness challenge. How can you communicate, educate and motivate a target audience to the point where they understand their own need relative to your value proposition and are willing to take steps to engage in order to do something about it? How do you break the noise barrier when it seems like every other company is saying the same thing in the same communications vehicles with the same level of conviction?

V1.12: Buyer Behavior Shifts

V1.12: Buyer Behavior Shifts

Change is ubiquitous: weather changes, technology changes, mood changes, taste changes, style changes… there are really too many changes occurring everyday to even think about listing. So why is it that most CEO’s think their buyer profiles and patterns never change?

V1.11: The Role Of “Why” In Marketing

V1.11: The Role Of “Why” In Marketing

As humans we are, in general and as a whole, innately curious about most everything. It’s never too late to change your approach to marketing. Before you decide to write something or do something or spend marketing budget, ask yourself why… why are you going to do that which you are going to do today?