V2.4: The Buyer’s Journey

V2.4: The Buyer’s Journey

Your prospects are getting smarter everyday and you may not even be aware of it or part of their buyer’s journey. Yes, the world of business has changed dramatically from the days when a sales rep was your primary vehicle for communications with potential customers and if you are still reliant on that face-to-face communication you may be in for a bit of a shock as your prospects decide on another’s solution without you even knowing they were in the market.

V2.3: The Human Condition

V2.3: The Human Condition

We hang on to the thread… That faith, hope and love… Are enough to get us by.

V2.2: Zombie Proof: Living Consciously in an Unconscious World

V2.2: Zombie Proof: Living Consciously in an Unconscious World

Too many people have become nothing more than shells of humanity: existing but not living, expecting but not adapting, growing old but not growing, monomaniacs without balance. Because nature abhors a vacuum, we’ve unconsciously come to rely on others to tell us what will make us happy, fulfilled, enlightened and ultimately saved. This has given rise to a new form of zombie.

The Living Dead are among us, and yes, you may even be one of them. I was!

V2.1: It’s A New Dawn, It’s A New Day

V2.1:  It’s  A New Dawn, It’s A New Day

As a die-hard Nina Simone fan it is real easy to listen to “Feeling Good” as 2013 kicks off a new start not only for the New Year but for new marketing campaigns as well. So what do the blues and marketing campaigns have in common? Start by taking the chorus to heart: