V1.10: To Live Is To Risk

V1.10: To Live Is To Risk

To live is to risk. To live is to create. To live is to love. To live is to be present and responsible for you first, family second and community third. If you’ve made it this far and are still wondering what this has to do with marketing, then let me be crystal clear. Successful marketing comes from calculated risks.

V1.9: Selling Ice To Eskimos

V1.9: Selling Ice To Eskimos

At some point you have most likely heard some Chief Marketing Officer (CMO) or overzealous sales executive bragging on how their skills were so strong they could sell ice to Eskimos. While they are saying this as a badge of honor, nothing could be further from the truth.

V1.8: Vision Or Hallucination

V1.8: Vision Or Hallucination

“People need vitamins but want drugs.” I’m sure I read this somewhere at sometime but don’t remember who I should credit it to. It is the ultimate metaphor for this particular blog. You want “The Secret” but you need “Think And Grow Rich”. You want to hallucinate but need to execute.

V1.7: The World Is Even Flatter

V1.7: The World Is Even Flatter

Social Media has made the world even flatter than Thomas Freidman could ever predict back in 2005. Have you ever played poker with someone in Tunisia or bridge with someone in Paris…at the same time? Bought calasparra rice for your paella direct from Valencia, Spain or learned an Italian Nonna’s secret recipe for bolognaise direct from the source? What about held a prolonged conversation with someone in Prague or participated in a protest from halfway around the world?