V1.2: Branding For Conversations

V1.2: Branding For Conversations

Historically branding was all about being descriptive or having a certain “cool” factor to be memorable. Of course having a huge advertising budget helps for global impact doesn’t hurt.

V1.1: Art + Science + Luck = Marketing Results

V1.1: Art + Science + Luck = Marketing Results

Usually I’m asked this by people with preconceived notions of what marketing means to them…some good, some bad, some indifferent. The short answer is that marketing is all about perception management, but the more complete answer reminds me of daydreaming in high school physics long ago and far away.

B2B Needs Social Media Now

In this Burson-Marsteller webinar, the firm’s digital strategists from across the world discuss the results of the Global Social Media Check-Up 2012.

How to make sense of your social media data

At any given moment, vital conversations are taking place online. The modern consumer shares experiences and opinions on Twitter, blogs, and interest-based communities. These conversations are undeniably beginning to wield huge amounts of power. Tap into this essential resource, the role of community manager has emerged as part of the social media value chain. This […]