V1.3: Don’t Forget Personality

V1.3: Don’t Forget Personality

You may have heard of a Brand Pyramid before. You may even have tried to develop one or two or ten for your organization at one time or another in your career. If you haven’t had this pleasure yet, then don’t despair, as this won’t require PhD level efforts.

V1.2: Branding For Conversations

V1.2: Branding For Conversations

Historically branding was all about being descriptive or having a certain “cool” factor to be memorable. Of course having a huge advertising budget helps for global impact doesn’t hurt.

V1.1: Art + Science + Luck = Marketing Results

V1.1: Art + Science + Luck = Marketing Results

Usually I’m asked this by people with preconceived notions of what marketing means to them…some good, some bad, some indifferent. The short answer is that marketing is all about perception management, but the more complete answer reminds me of daydreaming in high school physics long ago and far away.

B2B Needs Social Media Now

In this Burson-Marsteller webinar, the firm’s digital strategists from across the world discuss the results of the Global Social Media Check-Up 2012.