V1.14: Role Of Big Data in “Scientia Potentia Est”


Sir Francis Bacon is commonly credited with saying “scientia potentia est” in the early 1600s. For those of us who don’t know this Latin aphorism, it stands for “knowledge is power” and was a statement of why one should seek out information in order to prosper. Marketing professionals today have taken this to extremes courtesy of the massive amounts of data available on buyer personas, information consumption patterns and value exchange effectiveness as part of the buyer’s journey.