We are firm believers in LinkedIn and all that it can do for companies. We’re quite convinced that it is the mecca of business world connectivity. With that thought in mind, it is important to have a strong presence on the platform.
We’ve talked before about how LinkedIn can be used for demand generation, so now it’s time to focus on how to make the most of this amazing website. Salesforce wrote some great advice on this exact subject.
Here are the five ways they came up with to obtain a strong LinkedIn presence:
- “Post Content Consistently” This is not a new concept for us marketers, is it? We know that it can be quite disheartening to see a company’s last blog was over two weeks ago. That just does not strike confidence into a reader or a potential lead. Deliver consistent and relevant material on a schedule to allow for people to follow your content.
- “Engagement on Posts” Engagement comes in many different forms, just just liking a post. You have to look at the whole picture to accurately measure your success. Shares, link-clicks, and comments are extraordinarily important as well. It really depends on your ultimate goal. Do you want build up awareness? Or maybe you want to drive people to your company site? As always, you must rack your metrics. When you create quality and relevant material, the engagement will follow.
- “Having a Diverse Audience” How many times have we told you know your audience? Probably enough for you to know that it’s important. When you know your follower demographics, you can know how to deliver them the kind of content they would be interested in. Adjust your LinkedIn material to fit all the segments of your audience.
- “Post Lead Generation Content” Your eBooks, webinars, and events could all be great content to post on your LinkedIn account. If it works with your audience, why not? Plus, it’s free, which is also great.
- “Receiving LinkedIn Mentions” Make your page known! You want people to be talking about you and your content (in a positive way, of course). These mentions boost your reach through the Mentioners’ network– and that definitely doesn’t hurt. Encourage people to tag you in company content and be sure to engage with them in return.
These are just five things you can do to build up your LinkedIn page. Once you start mastering these things, you’re on your way to a better and brighter future.
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