As 2017 comes to a close and the new year rapidly approaches, it’s time to start thinking about what trends are on their way out and which ones are here to stay.
Entrepreneur.com put forth an awesome list of trends that have shaped and will continue to shape content marketing as we move into 2018. Let’s dive into them, shall we?
- “Content production” As we all know, content marketing is a great way to reach and engage your audience for less budget– especially for smaller businesses. With more and more competition out there, we will need to be allocating more dollars to the actual production of our content. Creating consistent and original content is the move to make in the new year. A content calendar would be a great tool to keep things clear, organized, and on track.
- “Video marketing” We’ve said it once or twice now, but video really is the wave of the future. With video content more prevalent, we need to step up to the plate and engage our audiences with they type of messaging they like to see. Video is a great way to personalize and share your message in an engaging way. Live video streaming is also becoming more popular as it creates a greater sense of transparency.
- “Content personalization” Personalization is key here. People love things that are personalized to their experiences. This type of strategy requires a lot more thought and effort, but it pays off when your audience gets the exact right experience. By using highly strategic retargeting efforts, you can create the perfect user journey for your target market. They will see exactly the type of content they want to engage with. You can also utilize email automation to better reach people with your content.
- “User-generated content” As influencers and a peer-based system become more popular, companies are spending more time and investment into user-generated content programs. This works as social proof to further validate your brand. When someone sees that their peers also use and engage with your brand, they are more likely to also use and engage with your brand.
These are just four trends to start looking into in order to make 2018 a great and successful year for you and your business. Let’s start the year off right by diving into innovative techniques that work and will continue to work.
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