World Class Branding

World Class Branding

Communication: Every successful company starts with a great brand and is relentlessly focused on how they communicate their Mission, Vision, Value and Personality to their targeted audience Personas. Delivering globally acceptable, socially friendly branding and communications strategies is a hallmark of our ability to have impact for your visibility challenges. We can help with:

  • Branding & strategy development
  • Public Relations strategy development and agency selection
  • Analyst Relations strategies and how to traverse this pay for influence model
  • Investor Relations strategy development and timing
  • Social Media strategy and training for inbound marketing development and global conversation thought leadership
Low Touch Demand Gen

Low Touch Demand Gen

Demand Generation: There are two types of companies: those who manage their pipeline and those who let the pipeline manage them. The world has changed dramatically and so has marketing’s role in the lead-to-cash pipeline generation. We can help with:

  • Lead-to-cash predictability
  • Low-touch marketing-to-sales infrastructure to manage and measure Awareness, Interest, Desire and Action (or Suspect, Prospect, Lead, Opportunity, Deal)
  • Brand versus Category versus Product across segment versus vertical versus geographic demand generation strategies
  • Balancing Inbound and Outbound campaigns
  • Higher conversion rates at lower cost per lead (CPL)
Funding Strategies

Funding Strategies

Funding/M&A: There are times when many companies need to evaluate new strategies for fund raising, routes to market, additional partnerships for scale and/or market reach and potential exit. We can help with:

  • Fund raising presentation development and pitch preparation
  • Venture Capital and Angel investor introductions
  • Go to market strategy development for direct, channel, tele-based, web-based and hybrid models
  • Business development strategies for partner ecosystem and adjacent market solution selling
  • Strategy development for merger and/or acquisition consideration
World Class Channels

World Class Channels

Globalization: The world is increasingly showing itself to be a very small and flat market ripe for any organization with the strategy and desire to market globally and/or leverage the myriad of go-to-market models available. We can help with:

  • Global expansion strategy development and launch
  • Market segmentation and whitespace analysis
  • Channel development strategy for domestic and international single and multi-tier models
  • Recruitment strategy development for Value Added Resellers, Distributors, Systems Integrators, Public Sector and International VARS
  • Channel program and associated sales tool development and launch
Winning Product Strategies

Winning Product Strategies

Product Marketing and Management: Ultimately it will be the perceived quality of the product (good or service or both) delivered to the market which will make or break long term success. Knowing how to deal with “Cash Cows” versus “Rising Stars” versus “Dogs” versus “Question Marks” in the Boston Consulting Group’s (BCG) Growth Share Matrix is core to that success. We can help with:

  • Pragmatic marketing principles and division of labor expectations
  • Packaging and pricing strategy development for your BCG matrix
  • Cloud washing versus partnering versus native development strategy development
  • Mobilization buy, build or partner strategy development
  • Social marketing training for product marketing and management