by banderson | Apr 1, 2013 | Marketing, Philanthropy, Strategy, Volume Series
Close your eyes and picture biting into your favorite meal. Does it taste sweet or sour? Is it bitter? Is it salty? Is it indescribable? You have probably heard the cliché that “food is life” and it certainly is a requirement for existence in this physical plane. ...
by banderson | Mar 4, 2013 | Marketing, Strategy, Volume Series
If I had a $1 for every time I asked someone what their “elevator pitch” was and got instead a ten-minute diatribe filled with extraneous adjectives and trite buzzwords I’d be able to afford to build water wells in no less than 100 villages in Africa. Truly...
by banderson | Sep 3, 2012 | Marketing, Strategy, Volume Series
Have you ever thought of what it takes to truly live? Not just exist, but live a life of worth? Have you ever just woken up and thought that today, what you do matters? Have you ever pondered your day before sleep and wondered at how you survived the challenges you...
by banderson | Jul 16, 2012 | Marketing, Volume Series
You may have heard of a Brand Pyramid before. You may even have tried to develop one or two or ten for your organization at one time or another in your career. If you haven’t had this pleasure yet, then don’t despair, as this won’t require PhD level efforts. Most...
Recent Comments