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Magnetic Monkey BlogA great idea can transform a company while those who strive for incremental growth will generally achieve only mediocrity. So why is it that most companies only go down the incremental growth pathway? Surviving does not always equate success and it may be extraordinarily limiting if you are not encouraging great ideas to flourish on a continual basis.

In order to be truly successful in today’s highly competitive world, you and your company need to be willing to take risks. You have to step out of your comfort zone! Richard Branson had some great insights on this subject in a very insightful article written about taking risks. He said that “it’s easy to get suck in a routine, especially at work and taking on a new challenge is a great way of getting out of that rut.” Although this sounds obvious, it’s easy to get caught up in the day-to-day monotony of work life. In order to combat this we have to foster great ideas that can change everything.

Going back to the Branson article, he brings to light a very important issue, one that more companies need to take to heart.

 “That and later challenges taught me that it is important to try things that might not work, and then improvise solutions along the way. I’ve found that attempts to break records can result in technological leaps forward.”

A company’s strongest asset is its ability to create new waves in the business world. We live in a society that thrives on constant updates and changes, especially in the technological world. So, it is our duty to be pioneers in moving forward.

All it takes to propel our companies into the future of success is one great idea. And the way to do that is to foster creativity among our team members. We have to give them the tools, time, and space to develop innovative new concepts. In our opinion, the best way to do that is to give them a place to discuss and hash out their budding ideas; a place where others can comment, raise questions, and voice their opinions. Allow them to do this and you will see results.

 Success is in the air; you just have to know how to leap for it.