V1.18: Discernment And The Choices We Make

V1.18: Discernment And The Choices We Make

Every minute of every day we make choices: what to wear, what to eat, where to go, what to do, or who to do it with. Those decisions ultimately make up the physical (read visible) manifestation of our character. So, why does it seem that most people go about almost every choice with almost complete disregard? Too many people on this planet at this time seem to talk about their intentions but few ever really act on them.

V1.17: Conscious Collaboration

V1.17: Conscious Collaboration

We live in a world of “haves” and “have nots”, a world where political philosophies debate “giving a man a fish to eat for a day” or “teaching a man to fish to eat for a lifetime”, a world where more than 3.4 million people die each year from water, sanitation, and hygiene-related causes. Nearly all deaths, 99 percent, occur in the developing world. Now this may sound a bit heavy for a technology blog, but it brings up a point near and dear to my heart: business should do more than just business. Business should also consciously collaborate with their community to build a better world.

V1.16: Great Websites Educate, Motivate & Convert

V1.16: Great Websites Educate, Motivate & Convert

Why is it that most websites just suck? Yes, there are a few examples of great sites, but for the most part sites suffer from “word vomit”, a lack of compelling graphics, little-to-no organization and absolutely no sense of story, journey or directed purpose. You would think that everyone knows by now that your website is your primary face in cyberspace, so why take it for granted that everyone who visits your site will somehow psychically know what you intended to communicate?

V1.15: Target Personas Not Leads

V1.15: Target Personas Not Leads

Do you know if your prospects like hotdogs and baseball or haute cuisine and Broadway musicals or beer and football or sushi and strip bars or comfort food and a good book? Implicit in answering this question is an understanding of not only who your target customers are but a clear understanding of their tastes and expectations when it comes to engagement and ultimately consumption, or at least acceptance, of what you are offering. So if the answer is no then you may have significant challenges ahead.