by banderson | Sep 28, 2020 | Leadership, Marketing, Strategy, Volume Series
As much as I fear the robot revolution, the advances in tech have vaulted the business world forward immensely. That being said, the greatest tech can never replace the value a human being brings to the team. When you take on a leadership position in a new team, it...
by banderson | Jan 27, 2020 | Inbound Marketing, Marketing, Strategy, Volume Series
The Internet is great. It allows us to have knowledge at the tip of our fingers; it allows us to connect with our friends and family; and it allows us to engage and interact with our favorite brands. Now that most, if not all, companies are leveraging some kind of...
by banderson | Nov 25, 2019 | Leadership, Marketing, Strategy, Volume Series
Let’s talk about the elephant in the room. That’s right- marketing during the holiday season. When you are a B2B company, marketing during the holidays can feel like an impossible feat. You are competing against consumer brands that save 80% of their yearly budget for...
by banderson | Dec 3, 2018 | Demand Generation, Social Media, Strategy, Volume Series
With December *finally* here, we’ve been thinking a lot about the spirit of the holiday season. No, it’s not profits and power, but heart and making dreams become a reality. The internet can be kind of a destructive place, but it can also be quite wonderful. With some...
by banderson | Oct 8, 2018 | Leadership, Philanthropy, Volume Series
Let’s take a moment to chat through an important piece of being a leader: accountability. One can never become a leader if one insists that life happens ‘to’ us. If you are under the assumption that life happens to you or that bad things happen to you for no reason,...
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