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V10.14: Becoming A World-class CMO

V10.14: Becoming A World-class CMO

Great Chief Marketing Officers (CMOs) exceed expectations across all marketing and business disciplines often. They understand the delicate balance between qualitative and quantitative results delivered with relentless attention to team dynamics and political finesse. They truly believe that the smarter and harder they work, the luckier they get, because yes, luck does play a part in success.

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V10:12: Email Campaign Best Practices

V10:12: Email Campaign Best Practices

Why pay thousands of dollars on advertising when you can directly communicate a targeted message to a targeted audience with email for a fraction of the cost if not free?  But if you’ve decided email will be a key component to your marketing strategy, then how do you know what will work and what won’t without annoying your targeted prospects with poorly planned, sloppily written, or non-compelling calls to action.

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