Blog

V11.5: Developing Marketing Confidence

by banderson | May 2, 2022 | Leadership, Marketing, Strategy, Volume Series

A great plan poorly executed is no longer great. There are quite a few things that can derail said plan: lack of confidence and a mountain of self-doubt to start. Innovation takes place when you are open and ready to take action. If you doubt your capabilities, you will not be able to move forward in a constructive way.

V11.4: Leadership Critical Success Factor – Knowing When

by banderson | Apr 4, 2022 | Leadership, Marketing, Strategy, Volume Series

Thomas Paine is credited as the “the father of the American Revolution” courtesy of his Common Sense but I admire him as the man who said “lead, follow or get out of the way.” If ever there was advice that every business executive should heed, this is it.

V11.3: Persistence Is The Key To Successful Marketing

by banderson | Mar 7, 2022 | Leadership, Marketing, Strategy, Volume Series

Successful people do not give up when something doesn’t work out the way they wanted it to. Sometimes– more often than not– we are going to fail again… and again… and again. As cliché as it sounds, you have to keep working at it. In a past blog, we talked about how marketing is a process and not a one time deal. Down that line, we will hit a few bumps in the road and that is totally okay. It doesn’t count as failure unless you let it defeat you.

V11.2: When To Pivot And When To Stay The Course

by banderson | Feb 7, 2022 | Leadership, Marketing, Strategy, Volume Series

Often there comes a time when executives, entrepreneurs and board of directors have to make hard decisions on whether to stay the course, make small corrections or execute a major strategy pivot. Sometimes it is change for the sake of change. Sometimes it is an emotional reaction to a tough year or economic climate. Sometimes it is a critical necessity to ensure future survival and/or success.