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V10.35:  2021 Top Marketing Trends (So Far)

V10.35: 2021 Top Marketing Trends (So Far)

As 2021 rapidly chugs along, I thought it would be a good idea to talk about some of the trends that seem to dominate this very weird year. Despite the lock downs and waning pandemic, marketing is still a mainstay when it comes to driving demand through education and enticement.  According to an article in SearchEngineJournal titled “10 Top Digital Marketing Trends to Watch Through 2021”

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V10.34: Finding The Time To Do Marketing Right

V10.34: Finding The Time To Do Marketing Right

The more time we think we have, it seems the less we get done.  If fact it appears as if new priorities always out weigh previous “must have” projects. We live in a world of constant chaos, particularly as marketers in a modern era. There is a steady stream of would-be problems, too many to-dos, and never-ending emails. So how, with this relentless pandemonium, do we stay relatively productive? How do we manage our time to maximize efficiency? Have you seen the lyrics to Pink Floyd’s Time and felt like that was the story of your life? 

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V10.33: Driving Thought Leadership Through Social Media

V10.33: Driving Thought Leadership Through Social Media

Thought leadership campaigns are often overlooked my executives as frivolous because it is all but impossible to trackback a direct ROI. We also lose track of how valuable social media can be and as marketers in an inbound marketing world, it is actually a marketing imperative to utilize these social sites to their full potential and that involves creating content continuously for true thought leadership.

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V10.32: 3 Steps to Marketing Through The Summer Slump

V10.32: 3 Steps to Marketing Through The Summer Slump

As summer temperatures climb into new all time highs and people are finally being able to get out of the pandemic lock-down, it is no wonder that marketing brings yet another new set of challenges. Summer is a time for relaxation, fun, vacation, and… marketing. Wait what? Yes, you read that right. Marketing doesn’t stop just because summer started; it’s a full time gig.

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