Blog
V10.15: Social Sales Comes Of Age
If prostitution is purported to be the world’s oldest profession, then surely sales must be the second oldest recognized; and since a marketing blog certainly isn’t the correct place to talk about the oldest profession in recorded history, it only makes sense to weigh in on how dramatically the second oldest has changed in recent times.
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V10.14: Becoming A World-class CMO
Great Chief Marketing Officers (CMOs) exceed expectations across all marketing and business disciplines often. They understand the delicate balance between qualitative and quantitative results delivered with relentless attention to team dynamics and political finesse. They truly believe that the smarter and harder they work, the luckier they get, because yes, luck does play a part in success.
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V10.13: LinkedIn Marketing Best Practices
Leveraging the various social media platforms for optimizing thought leadership, uncovering new targeted-prospects and engaging conversations that guide prospects towards your specific “need to have” value proposition is the new marketing imperative.
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V10:12: Email Campaign Best Practices
Why pay thousands of dollars on advertising when you can directly communicate a targeted message to a targeted audience with email for a fraction of the cost if not free? But if you’ve decided email will be a key component to your marketing strategy, then how do you know what will work and what won’t without annoying your targeted prospects with poorly planned, sloppily written, or non-compelling calls to action.
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