by banderson | Apr 4, 2022 | Leadership, Marketing, Strategy, Volume Series
Thomas Paine is credited as the “the father of the American Revolution” courtesy of his Common Sense but I admire him as the man who said “lead, follow or get out of the way.” If ever there was advice that every business executive should heed, this is it. However,...
by banderson | Mar 7, 2022 | Leadership, Marketing, Strategy, Volume Series
Successful people do not give up when something doesn’t work out the way they wanted it to. Sometimes– more often than not– we are going to fail again… and again… and again. As cliché as it sounds, you have to keep working at it. In a past blog, we talked...
by banderson | Feb 7, 2022 | Leadership, Marketing, Strategy, Volume Series
Often there comes a time when executives, entrepreneurs and board of directors have to make hard decisions on whether to stay the course, make small corrections or execute a major strategy pivot. Sometimes it is change for the sake of change. Sometimes it is an...
by banderson | Dec 20, 2021 | Leadership, Marketing, Strategy, Volume Series
If I had $1 for every time I was asked what my philosophy of marketing was, I would have enough money fund a water well for my favorite charity. Usually I’m asked this by people with preconceived notions of what marketing means to them…some good, some bad, some...
by banderson | Nov 8, 2021 | Leadership, Social Media, Strategy, Volume Series
It is no secret how much I love TED Talks and recently I came across a great one that I’m sure we can all relate to. Creator of films like Supersize Me, A Day in the Life, The Greatest Movie Ever Sold, and so on, Morgan Spurlock gives an insightful and hilarious TED...
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