by banderson | Apr 12, 2021 | Demand Generation, Leadership, Strategy, Volume Series
If prostitution is purported to be the world’s oldest profession, then surely sales must be the second oldest recognized; and since a marketing blog certainly isn’t the correct place to talk about the oldest profession in recorded history, it only makes sense to weigh...
by banderson | Apr 5, 2021 | Demand Generation, Leadership, Marketing, Volume Series
Great Chief Marketing Officers (CMOs) exceed expectations across all marketing and business disciplines often. They understand the delicate balance between qualitative and quantitative results delivered with relentless attention to team dynamics and political...
by banderson | Feb 22, 2021 | Leadership, Marketing, Strategy, Volume Series
You know your tax dollars are not exactly being put to good use when you come across a blog entitled “Marketing 101” on the SBA.gov US Small Business Administration website providing the insightful advice of “satisfy customer needs” and “profitable sales volume is...
by banderson | Feb 15, 2021 | Demand Generation, Leadership, Strategy, Volume Series
Do you have a great idea for the next great thing or service? Have you put together the prototype, thought through (and written out) your business plan, resource requirements and go-to-market strategy? Have you tested it out on friends and family? If you’ve...
by banderson | Feb 8, 2021 | Leadership, Marketing, Strategy, Volume Series
Thomas Paine is credited as the “the father of the American Revolution” courtesy of his Common Sense but I admire him as the man who said “lead, follow or get out of the way.” If ever there was advice that every business executive should heed, this is it. However,...
by banderson | Jan 18, 2021 | Design, Leadership, Volume Series
Last week we discussed the definition of marketing success in 2021 and how to achieve that. And now we should talk about how to prioritize in order to make time for the critical projects. We are also big proponents of working with integrity and consciousness....
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