V4.7: For People By People

V4.7: For People By People

Because so much of what we do with marketing nowadays is online, we tend to forget that we are dealing with people. We lose sight of the fact that our core purpose behind everything we do is the people—helping them with an issue, converting them to customers, and so...
V3.43: The Voice Of The Customer

V3.43: The Voice Of The Customer

Constant communication with your customers is absolutely essential to the success of your business. It is critical to maintaining the pulse of your operation. You have to know exactly what it is that your customers want and need from you; otherwise you will become...
V3.25: Personas Revisited

V3.25: Personas Revisited

In last week’s blog, I mentioned how content is king. But, as true as this is, content is nothing without an audience to read it. We have chatted on this topic before but please remember that always understanding, developing and maintaining buyer personas will make or...