by banderson | Jun 21, 2021 | Design, Marketing, Strategy, Volume Series
In last week’s blog, I mentioned how content is king. But, as true as this is, content is nothing without an audience to read it. We have chatted on this topic before but please remember that always understanding, developing and maintaining buyer personas will make or...
by banderson | May 24, 2021 | Design, Marketing, Strategy, Volume Series
A smart marketer knows that eventually you have to update your brand in order to evolve with the times. It is important to keep things relevant. However, it can be very detrimental if you do it wrong. The chasm many fall into here is chasing fads instead of...
by banderson | May 3, 2021 | Design, Leadership, Strategy, Volume Series
It seems that since the dawn of the industrial age, enterprise business models have been the textbook case study of an oligarchy if not an outright dictatorship. Which is to say that large groups of people are held to the standards, demands and of course whims of a...
by banderson | Jan 18, 2021 | Design, Leadership, Volume Series
Last week we discussed the definition of marketing success in 2021 and how to achieve that. And now we should talk about how to prioritize in order to make time for the critical projects. We are also big proponents of working with integrity and consciousness....
by banderson | Dec 14, 2020 | Design, Marketing, Strategy, Volume Series
These times of being sheltered in place has made it very difficult to actually focus on work instead of zoning out and thinking about what to watch on Netflix later; #AmIRight? With the whole 9-5 routine, we spend a lot of time ‘fake working.’ Can’t help trying to...
by banderson | Nov 30, 2020 | Design, Marketing, Strategy, Volume Series
In the spirit of the holidays, we wanted to take the time to talk about various lifestyle habits one can practice in order to live your best life. Now, you may be asking what that has to do with marketing… or maybe you’re just really excited to hear these awesome tips...
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