In marketing, we all have that elusive white whale in our purview: brand awareness. For those of you lucky enough to work for or own large, well-recognized companies, well good for you, that’s awesome! Everyone needs brand awareness though– even the large companies rebrand and need to stay competitive.read more
As you know, we are big believers in social media marketing. And while there is no ‘one size fits all’ strategy, this is a wrong way to utilize paid social advertising.
With that in mind, let’s talk about a handful of “budget-killing Facebook ad errors” that are more common than you might think. Social Media Today author Nathan Resnick writes a great article on the subject.read more
We all want to help change the world, right? I’m sure you’re all thinking, “if only it were that simple.” Well, what if it could be? What if there are business ideas out there that can potentially make real positive change? We came across some tips from Entrepreneur.com to identify those type of business ideas that we’d like to share now.read more
Last week we talked about LinkedIn, so it’s only fitting we talk through Facebook today.
With everything that has happened recently in regard to advertising, safety, and personal data, it’s important we better understand the intricacies of Facebook ads. That way, we can more carefully craft ads that will resonate with people, not annoy them.read more