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V10.16: It’s Time To Delight Your Customers

V10.16: It’s Time To Delight Your Customers

Delighting customers is one thing every single business, no matter what product or service they offer, has in common with each other. Creating happy customers is absolutely essential in any business.  Happy customers are one of your best marketing tools because they become loyal and passionate advocates for your company. Let them tell others about how great you are. Let them be a positive spokesperson.

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V10.14: Becoming A World-class CMO

V10.14: Becoming A World-class CMO

Great Chief Marketing Officers (CMOs) exceed expectations across all marketing and business disciplines often. They understand the delicate balance between qualitative and quantitative results delivered with relentless attention to team dynamics and political finesse. They truly believe that the smarter and harder they work, the luckier they get, because yes, luck does play a part in success.

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