by banderson | Mar 22, 2021 | Inbound Marketing, Marketing, Strategy, Volume Series
Why pay thousands of dollars on advertising when you can directly communicate a targeted message to a targeted audience with email for a fraction of the cost if not free? But if you’ve decided email will be a key component to your marketing strategy, then how do you...
by banderson | Mar 1, 2021 | Inbound Marketing, Marketing, Strategy, Volume Series
Any one who has spent any amount of time watching the Food Network or even just a French cooking show knows that a mirepoix (celery, onions, carrots) is at the heart of most every recipe. Being from New Orleans I learned to start all recipes with the Trinity (celery,...
by banderson | Feb 27, 2021 | Inbound Marketing, Marketing, Social Media, Volume Series
Inbound marketing success hinges upon how well you cultivate your list. Unfortunately, your email database decreases around 25% each year, so it is vital to keep it up to date and on point. Make sure to produce valuable and interesting content and constantly work to...
by banderson | Jan 11, 2021 | Inbound Marketing, Strategy, Volume Series
Successful people do not give up when something doesn’t work out the way they wanted it to. And while 2020 certainly brought its challenges, 2021 will bring what you make of it. Sometimes– more often than not– we are going to fail again… and again… and...
by banderson | Dec 7, 2020 | Inbound Marketing, Leadership, Strategy, Volume Series
Becoming a Social CEO also requires that you nurture the value your employees’ first hand conversations with your customers to uncover not only what it is they want but more importantly what they need. But, what if there was an easy way to talk directly to the...
by banderson | Nov 9, 2020 | Inbound Marketing, Social Media, Strategy, Volume Series
Welcome to the technological age, where Tweets are not just the sound a bird makes and Facebook is not some book with a lot of faces displayed, but an entire community of people. It seems like we’ve all jumped on the social networking bandwagon, right? WRONG!...
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