You tweet hourly, blog, Facebook and LinkedIn group daily, email campaign weekly, and maybe even show up on another half dozen new social sites springing up constantly so now you fashion yourself an inbound marketing professional…right? Maybe… Depends on whether or not you follow the appropriate social media conventions and not cross the line into spam status.
Yep, it turns out there is a fine line between inbound marketing professional and your average spammer. Do you know where the lines are drawn for each of your preferred social media venues? Or do you cast fate to the wind and hope that by at least showing up on social media sites or doing a few of the things you’ve heard or read about as inbound marketing you are truly marketing like the big boys? Unfortunately inbound marketing done right is sometimes more difficult than perceived because of the delicate balance of education, conversation, information versus out-right selling and self-aggrandizement.
Hubspot’s Inbound Marketing blog had me laughing so hard I couldn’t catch my breath recently with their “How To Be A Spammer In 20 Simple Steps.” Every marketing professional should read this blog in it’s entirety and take every tongue-in-cheek recommendation to heart as something you should absolutely never ever, ever do.
What’s sad and a bit scary about this read is how easy it is to cross the line from inbound marketing into full-fledged spammer. The good news is that if you want to be a spammer you now have the 20 steps necessary to fulfill your mission. For those of you still working hard at establishing thought leadership awareness, generating measureable value exchange programs for nurtured leads and relentlessly monitor, measure, refine for repeatable success, keep up the hard work as your rewards will also be measurable in exceeding revenue objectives.
Recent Comments