Let’s be honest, shall we? Most people do not enjoy selling. You have to convince someone to put good money down for something they probably haven’t even heard much about in the first place. So, what’s missing here? How do you help your audience make informed decisions without bothering them with a cold call? Utilize storytelling as your not-so-secret weapon.
Telling a great story helps build an open line of communication with your target market, while still providing them with relevant and thoughtful content.
Here are Entrepreneur.com’s “5 Places to Use Storytelling in Your Marketing to Drive Sales.”
- “On social media.” Use your social media platforms to do more than just give people 15% discounts and promote your latest product update. Use it to tell your story and validate your brand promise. You can also use it to showcase those who love your brand. It would be really beneficial for people to see what it is your service/product does to better their lives. Use pictures and videos to better show your benefits.
- “On your blog.” This one might be obvious, right? Tell your story with your blog. With the Internet allowing for all the answers we could ever want to exist easily within our grasp, it is our job to bring those answers to our community. Blogs provide us a way to get our information out there and become credible sources in our fields. A great blog can really help convert potential leads into satisfied customers!
- “On your website’s about-us page.” We’ve seen so many dry and boring about us pages. Do you want people to fall asleep or do want to stand out? The answer should be pretty simple… Tell a story that will set you apart from the crowd. Throw in some fun stuff in order to get your point across too!
- “In your email marketing.” When you send out an email, don’t just bullet point some product updates. Tell a great story that will capture your audience. Make it fun and exciting, otherwise it’s going straight into the trash bin. The idea is to get your reader to understand the value you bring to the table, not just what you bring to the table.
- “In your advertising.” All of these things should happen in part with each other. Your organic content should feed into your paid content which feeds into your organic content and so on. This all happens as holistically as possible. Tell stories in your paid media, whether it’s paid social, bought programmatically, or a even on a billboard.
Stories are powerful tools to get your point across in a fun and immersive way. Get your story on, friends.
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