As a die-hard Nina Simone fan it is real easy to listen to “Feeling Good” as 2013 kicks off a new start not only for the New Year but for new marketing campaigns as well. So what do the blues and marketing campaigns have in common? Start by taking the chorus to heart:
It’s a new dawn
It’s a new day
It’s a new life
For me
And I’m feeling good
After you have had a personal dose of positive affirmations from 1965 blues classics you can get down to the serious business of crafting, implementing and managing a set of measurable campaigns for lead-to-cash pipeline development. In planning you should consider the top 10 trends for 2013 B2B marketing according to marketingprofs.com. In their blog post titled “Prepare for 2013: 10 B2B Marketing Trends and Developments” they offer the following insights:
- Digital marketing will continue to grow
- Digital marketing services will surge
- Content creation services and software will proliferate
- Integrated marketing will gain popularity
- Direct mail will make a return
- Big data applications will emerge
- The immeasurable will become measureable
- PPC will decline as budgets move to other paid solutions
- Marketing spend on software will increase
- Sales responsibilities will move to marketing
There are two types of companies: those who manage their pipeline and those who let the pipeline manage them. The world has changed dramatically and so has marketing’s role in the lead-to-cash pipeline generation. Take heed to a positive attitude and this top 10 list and you will have a great 2013 as well.
Recent Comments