by banderson | Dec 23, 2013 | Demand Generation, Inbound Marketing, Volume Series
Although the lion’s share of the attention in developing marketing campaigns is spent on the nature of the offer and the associated verbiage, most successful marketing professionals understand that success or failure will ultimately be based on the list used for the...
by banderson | Nov 11, 2013 | Inbound Marketing, Strategy, Volume Series
Every inbound marketing professional knows that the power of great content combined with engaging conversation will lead to a value exchange opportunity, but what separates the successful from those who miss the mark is the potential attractiveness of your CTA. CTA is...
by banderson | Oct 7, 2013 | Inbound Marketing, Strategy, Volume Series
The days of “Mad Men” are fading into marketing history. The time when two martini lunches, a compelling advertising campaign and a huge placement budget are coming to a close; or at least considered politically incorrect. Today’s secret to every great longstanding...
by banderson | Sep 30, 2013 | Inbound Marketing, Strategy, Volume Series
Last week we discussed Corporate DNA and the core values of an organization. As this is a marketing blog, I will endeavor this week to focus on the best practices for the “marketing driven” inclined. Marketing Driven DNA has elements of: Positioning: look and feel...
by banderson | Jul 8, 2013 | Demand Generation, Inbound Marketing, Volume Series
Opera aficionados recognize “Aida” as an Italian opera created by Giuseppe Verdi in the late 1800s to dramatize the tension of love, loyalty and slavery in ancient Egypt. However, the modern Chief Marketing Officer (CMO) or marketing professional should recognize...
by banderson | Jun 24, 2013 | Inbound Marketing, Strategy, Volume Series
One great question is worth ten statements any day of the week and twice on Sundays. Unfortunately all too often marketing professionals start out with a diatribe of information instead of a single question to better understand who is the audience, what do they need...
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