by banderson | Feb 11, 2013 | Inbound Marketing, Social Media, Volume Series
You tweet hourly, blog, Facebook and LinkedIn group daily, email campaign weekly, and maybe even show up on another half dozen new social sites springing up constantly so now you fashion yourself an inbound marketing professional…right? Maybe… Depends on whether or...
by banderson | Jan 28, 2013 | Inbound Marketing, Strategy, Volume Series
Your prospects are getting smarter everyday and you may not even be aware of it or part of their buyer’s journey. Yes, the world of business has changed dramatically from the days when a sales rep was your primary vehicle for communications with potential customers...
by banderson | Oct 29, 2012 | Inbound Marketing, Strategy, Volume Series
Every minute of every day we make choices: what to wear, what to eat, where to go, what to do, or who to do it with. Those decisions ultimately make up the physical (read visible) manifestation of our character. So, why does it seem that most people go about almost...
by banderson | Oct 15, 2012 | Inbound Marketing, Social Media, Volume Series
Why is it that most websites just suck? Yes, there are a few examples of great sites, but for the most part sites suffer from “word vomit”, a lack of compelling graphics, little-to-no organization and absolutely no sense of story, journey or directed purpose. You...
by banderson | Oct 8, 2012 | Inbound Marketing, Strategy, Volume Series
Do you know if your prospects like hotdogs and baseball or haute cuisine and Broadway musicals or beer and football or sushi and strip bars or comfort food and a good book? Implicit in answering this question is an understanding of not only who your target customers...
by banderson | Oct 1, 2012 | Demand Generation, Inbound Marketing, Volume Series
Sir Francis Bacon is commonly credited with saying “scientia potentia est” in the early 1600s. For those of us who don’t know this Latin aphorism, it stands for “knowledge is power” and was a statement of why one should seek out information in order to prosper. ...
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