by banderson | Mar 11, 2013 | Marketing, Strategy, Volume Series
How comfortable are you in asking for money? For budget? For resources? For support? For approval of your latest creative marketing idea? When was the last time you actually had to ask for any of these? Did you succeed in getting what you asked for? Did you learn...
by banderson | Mar 4, 2013 | Marketing, Strategy, Volume Series
If I had a $1 for every time I asked someone what their “elevator pitch” was and got instead a ten-minute diatribe filled with extraneous adjectives and trite buzzwords I’d be able to afford to build water wells in no less than 100 villages in Africa. Truly...
by banderson | Feb 4, 2013 | Marketing, Strategy, Volume Series
If you haven’t figured this out the hard way then you should be aware that it is far easier and less expensive to retain an existing customer and increase revenues year over year than it is to attract new ones. Some statistics have even measured the cost differential...
by banderson | Jan 14, 2013 | Marketing, Strategy, Volume Series
Too many people have become nothing more than shells of humanity: existing but not living, expecting but not adapting, growing old but not growing, monomaniacs without balance. Because nature abhors a vacuum, we’ve unconsciously come to rely on others to tell us what...
by banderson | Dec 31, 2012 | Marketing, Strategy, Volume Series
So you survived 2012 and the world didn’t physically end on 12/12/12 or even 12/21/12 as may conspirators believed it would, although metaphorically the world as you knew it may have ended as I’m sure many of you experienced some major change in the last twelve...
by banderson | Dec 24, 2012 | Marketing, Strategy, Volume Series
Marketing is part art, part science and part luck as discussed in my very first blog. There is another set of three principles that great marketers also implicitly understand. Mastering wisdom, truth and love is about discernment and balance: discernment on how to...
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