by banderson | Dec 3, 2012 | Marketing, Strategy, Volume Series
How many times have you been at the crossroads of hitting a deadline with something good enough or having your product or program miss that deadline in order for it to be exceptional (or at least hit your original planned expectations)? Which path did you take? Did...
by banderson | Nov 26, 2012 | Marketing, Strategy, Volume Series
Rodney Dangerfield wins my nomination as the patron saint of marketers. He built an entire career out of self-deprecating humor on why he could never get any respect. And anyone who has ever spent any amount of time in marketing will usually discover the same...
by banderson | Nov 19, 2012 | Marketing, Strategy, Volume Series
Why is it that in most organizations there is this natural tension between sales and marketing? Why does it seem like CEOs love to pit these two obviously critical and symbiotic teams against one another with the blame game pointing fingers for lack of quality...
by banderson | Nov 12, 2012 | Marketing, Strategy, Volume Series
The world of business is changing so rapidly that technology, corporate culture and even government regulations are hard pressed to keep pace. What started as a technology revolution automating processes and communications to make the average work-day life of an...
by banderson | Sep 17, 2012 | Demand Generation, Marketing, Volume Series
Change is ubiquitous: weather changes, technology changes, mood changes, taste changes, style changes… there are really too many changes occurring everyday to even think about listing. So why is it that most CEO’s think their buyer profiles and patterns never change?...
by banderson | Sep 10, 2012 | Marketing, Strategy, Volume Series
From the time we learn to speak we seem to perennially ask the question “why?” Why is the sky blue? Why is the grass green? Why is the fire hot? Why was Bobby mean to me at the playground today? Why can’t I stay up and watch TV all night? Why did curiosity kill...
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