by banderson | Oct 14, 2013 | Product Marketing, Strategy, Volume Series
If you work in an office, home office or even out of a car, airplane or boat using what is in your mind versus a skill or trade that requires physical effort the you are considered a “white collar worker”… in today’s parlance the politically correct term is “knowledge...
by banderson | Apr 8, 2013 | Inbound Marketing, Product Marketing, Volume Series
Do you prefer vitamins or drugs? Do you prefer diets or exercise? Do you prefer watching sports on TV or playing sports? Do you prefer the travel picture book or the actual experience of being there? Do you prefer the workgroup or life experience? Are you a slave...
by banderson | Aug 27, 2012 | Product Marketing, Strategy, Volume Series
At some point you have most likely heard some Chief Marketing Officer (CMO) or overzealous sales executive bragging on how their skills were so strong they could sell ice to Eskimos. While they are saying this as a badge of honor, nothing could be further from the...
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