by banderson | Apr 29, 2013 | Inbound Marketing, Social Media, Volume Series
If you are a Digital Immigrant, someone born before digital technologies but has adopted it later in life, then Pong and Pac Man may be the extent of your digital gaming experience. Early Digital Natives, someone born after the birth of digital and has only known a...
by banderson | Mar 25, 2013 | Marketing, Social Media, Volume Series
Have you ever talked to a 5-year old when they are trying to hide something? They will answer your direct question but not the implied question. They usually won’t out-right lie, but they will evade the truth. So, you get caught in a game of 20 questions to get to...
by banderson | Mar 18, 2013 | Social Media, Strategy, Volume Series
The art of persuasion is usually challenging for most people so the challenge is magnified at a company level. Have you ever tried to persuade an analyst, editor, partner or prospect that your solution if unique, affordable, valuable? If you have then how did you go...
by banderson | Feb 11, 2013 | Inbound Marketing, Social Media, Volume Series
You tweet hourly, blog, Facebook and LinkedIn group daily, email campaign weekly, and maybe even show up on another half dozen new social sites springing up constantly so now you fashion yourself an inbound marketing professional…right? Maybe… Depends on whether or...
by banderson | Dec 17, 2012 | Social Media, Strategy, Volume Series
Travel isn’t just a thing we do. It is also a metaphor for life. It is an escape; a change; a chance to be someone in someplace at some time that you only aspire to under normal circumstances. I’ve written earlier about balance and the power of three, but thought I...
by banderson | Oct 15, 2012 | Inbound Marketing, Social Media, Volume Series
Why is it that most websites just suck? Yes, there are a few examples of great sites, but for the most part sites suffer from “word vomit”, a lack of compelling graphics, little-to-no organization and absolutely no sense of story, journey or directed purpose. You...
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