by banderson | Apr 22, 2013 | Demand Generation, Strategy, Volume Series
Physical events are the blessing and curse of every chief marketing officer looking to balance measurable results with the intangible of “market visibility”. If I had a dollar for every time a sales rep or VP forwarded me an invite to sponsor a “must have” tradeshow...
by banderson | Apr 15, 2013 | Marketing, Strategy, Volume Series
The door is before you Only you can choose To pass through or pass by Conscious of living Conscious of loving Conscious of dying Conscious of hating Numb to life Numb to pain Numb to passion Numb to living in the now Numb to now Slave to fashion Slave to gold...
by banderson | Apr 1, 2013 | Marketing, Philanthropy, Strategy, Volume Series
Close your eyes and picture biting into your favorite meal. Does it taste sweet or sour? Is it bitter? Is it salty? Is it indescribable? You have probably heard the cliché that “food is life” and it certainly is a requirement for existence in this physical plane. ...
by banderson | Mar 18, 2013 | Social Media, Strategy, Volume Series
The art of persuasion is usually challenging for most people so the challenge is magnified at a company level. Have you ever tried to persuade an analyst, editor, partner or prospect that your solution if unique, affordable, valuable? If you have then how did you go...
by banderson | Mar 11, 2013 | Marketing, Strategy, Volume Series
How comfortable are you in asking for money? For budget? For resources? For support? For approval of your latest creative marketing idea? When was the last time you actually had to ask for any of these? Did you succeed in getting what you asked for? Did you learn...
by banderson | Mar 4, 2013 | Marketing, Strategy, Volume Series
If I had a $1 for every time I asked someone what their “elevator pitch” was and got instead a ten-minute diatribe filled with extraneous adjectives and trite buzzwords I’d be able to afford to build water wells in no less than 100 villages in Africa. Truly...
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