by banderson | Dec 24, 2012 | Marketing, Strategy, Volume Series
Marketing is part art, part science and part luck as discussed in my very first blog. There is another set of three principles that great marketers also implicitly understand. Mastering wisdom, truth and love is about discernment and balance: discernment on how to...
by banderson | Dec 17, 2012 | Social Media, Strategy, Volume Series
Travel isn’t just a thing we do. It is also a metaphor for life. It is an escape; a change; a chance to be someone in someplace at some time that you only aspire to under normal circumstances. I’ve written earlier about balance and the power of three, but thought I...
by banderson | Dec 10, 2012 | Demand Generation, Strategy, Volume Series
Americanization of the 17, 18 and 1900’s (good, bad or indifferent) was built with the philosophy of a “melting pot”, or intermarriage, of cultures and ethnicities. Most marketers since then have targeted this middle ground believing that a common message could be...
by banderson | Dec 3, 2012 | Marketing, Strategy, Volume Series
How many times have you been at the crossroads of hitting a deadline with something good enough or having your product or program miss that deadline in order for it to be exceptional (or at least hit your original planned expectations)? Which path did you take? Did...
by banderson | Nov 26, 2012 | Marketing, Strategy, Volume Series
Rodney Dangerfield wins my nomination as the patron saint of marketers. He built an entire career out of self-deprecating humor on why he could never get any respect. And anyone who has ever spent any amount of time in marketing will usually discover the same...
by banderson | Nov 19, 2012 | Marketing, Strategy, Volume Series
Why is it that in most organizations there is this natural tension between sales and marketing? Why does it seem like CEOs love to pit these two obviously critical and symbiotic teams against one another with the blame game pointing fingers for lack of quality...
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