by banderson | Sep 10, 2012 | Marketing, Strategy, Volume Series
From the time we learn to speak we seem to perennially ask the question “why?” Why is the sky blue? Why is the grass green? Why is the fire hot? Why was Bobby mean to me at the playground today? Why can’t I stay up and watch TV all night? Why did curiosity kill...
by banderson | Sep 3, 2012 | Marketing, Strategy, Volume Series
Have you ever thought of what it takes to truly live? Not just exist, but live a life of worth? Have you ever just woken up and thought that today, what you do matters? Have you ever pondered your day before sleep and wondered at how you survived the challenges you...
by banderson | Aug 27, 2012 | Product Marketing, Strategy, Volume Series
At some point you have most likely heard some Chief Marketing Officer (CMO) or overzealous sales executive bragging on how their skills were so strong they could sell ice to Eskimos. While they are saying this as a badge of honor, nothing could be further from the...
by banderson | Aug 20, 2012 | Marketing, Strategy, Volume Series
Most everyone I meet tends to hallucinate daily. They aren’t dropping acid or doing drugs. They aren’t indulging in ayahuasca or peyote ceremonies. They aren’t residents of a metal ward in some hospital. They are just average people envisioning their health, wealth...
by banderson | Aug 6, 2012 | Marketing, Strategy, Volume Series
Q: What do Bill Gates, Mark Zuckerberg, Jeff Bezos, Larry Page, Marc Beniof and the late Steve Jobs all have in common besides obscene affluence? A: They were all “monomaniacs on a mission” to change the world with their technology. Famed “social ecologist” Peter...
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