So, we all know that we at Magnetic Monkey are huge proponents of Hubspot. We came across a great article written by Brandon Moore at Sales Hub about ways you can utilize your account. Of course, we were riveted and wanted to share it with all of you. This is definitely a great tool to have, but you have to make the most of it. You have to take full advantage of what the site has to offer.
- “Get Everyone on Board” This is a no brainer. If you want to utilize Hubspot, it makes sense to get your whole team involved. Your marketing AND sales team should get on this bandwagon. Be patient with them as you train them to use the site; encourage them to really use it and not give up.
- “Have a Solid Strategy” You should always have a plan. If your inbound strategy is lacking, this is the perfect opportunity to step up your game. Use Hupspot to turn a new leaf. You need to have an actual method when trying to create your content and innovative campaigns.
- “Integrate All Marketing Activities” The great thing about Hubspot is that it’s an all in one site. Why would you need to use different platforms for an email program, a social media hub, and a blog platform when this amazing site does it all? Seriously, just move it all over to get the most efficient and streamlined process.
- “Get Certified” Hubspot has some really amazing programs in which members can participate. We’re a huge fan of the Inbound Marketing Certification course. These classes help increase your knowledge and bring your awareness to a whole new level. It is also a great resume builder.
- “Take Advantage of Resources” One of the things we absolutely love about Hubspot is that it provides a multitude of resources, most of which are free. To fully realize the potential of this website, use these sources! Make the most of what it has to offer. Plus, their team will always be there to help you if you’re at all confused. It is an amazing wealth of knowledge.
- “Go to the INBOUND Conference” This is a great place to meet with experts, learn, and network. Attending these classes can be extraordinarily beneficial.
- “Work with a Certified Partner Agency” If you want to fully maximize your usage of your membership, consider working with a certified partner agency. There is a plethora to choose from and you’re bound to like one or two of them. Working with these partners would be a great opportunity. These digital agencies really know how to help you further your inbound strategies.
These are just seven ways that help you utilize your Hubspot membership. It is up to you to get something out of it. We love the phrase, “You get what you put into something.” You can’t expect your membership to boost your revenue if you do not actually use the site to its fullest potential. Make the most of what you have at your disposal!
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