by banderson | Jul 15, 2013 | Philanthropy, Strategy, Volume Series
If I had $1 for every time I was asked how to succeed in business (or make enough money to achieve a specific lifestyle), then I’m sure I would have enough to buy a very significant toy. On second thought, I wouldn’t buy that toy but instead donate at least 2-3 water...
by banderson | Jul 1, 2013 | Social Media, Strategy, Volume Series
When was the last time you had to apologize to a customer, partner or even co-worker for something work-related? “I’m sorry” can be two of the most powerful words to reestablish trust but can also be greatly overused by some and completely abused by others. A recent...
by banderson | Jun 24, 2013 | Inbound Marketing, Strategy, Volume Series
One great question is worth ten statements any day of the week and twice on Sundays. Unfortunately all too often marketing professionals start out with a diatribe of information instead of a single question to better understand who is the audience, what do they need...
by banderson | Jun 3, 2013 | Marketing, Strategy, Volume Series
Do you rely more on your mind than physical labor in daily work activities? If so then you can be classified as a knowledge worker and as a knowledge worker you have a level of expectation from your employer as well as they have expectations from you. This...
by banderson | May 6, 2013 | Marketing, Strategy, Volume Series
Marketing is a process not a project. We’ve discussed before how marketing’s best results are based upon 50% art, 50% science and 50% luck. Just because you had a great 2012 doesn’t ensure that the same will happen in 2013 if you continue down the same strategy as...
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