by banderson | Feb 4, 2013 | Marketing, Strategy, Volume Series
If you haven’t figured this out the hard way then you should be aware that it is far easier and less expensive to retain an existing customer and increase revenues year over year than it is to attract new ones. Some statistics have even measured the cost differential...
by banderson | Jan 21, 2013 | Philanthropy, Uncategorized, Volume Series
We hang on to the thread That faith, hope and love Are enough to get us by. We cling to the idea That physical, emotional and spiritual Are enough to satisfy. We endeavor to follow That yearning, drive and soul purpose Are enough to crystallize. We strive to believe...
by banderson | Jan 7, 2013 | Demand Generation, Strategy, Volume Series
As a die-hard Nina Simone fan it is real easy to listen to “Feeling Good” as 2013 kicks off a new start not only for the New Year but for new marketing campaigns as well. So what do the blues and marketing campaigns have in common? Start by taking the chorus to...
by banderson | Dec 24, 2012 | Marketing, Strategy, Volume Series
Marketing is part art, part science and part luck as discussed in my very first blog. There is another set of three principles that great marketers also implicitly understand. Mastering wisdom, truth and love is about discernment and balance: discernment on how to...
by banderson | Dec 17, 2012 | Social Media, Strategy, Volume Series
Travel isn’t just a thing we do. It is also a metaphor for life. It is an escape; a change; a chance to be someone in someplace at some time that you only aspire to under normal circumstances. I’ve written earlier about balance and the power of three, but thought I...
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