by banderson | Feb 24, 2014 | Inbound Marketing, Strategy, Volume Series
Inbound marketing success hinges upon how well you cultivate your list. Unfortunately, your email database decreases around 25% each year, so it is vital to keep it up to date and on point. Make sure to produce valuable and interesting content and constantly work to...
by banderson | Dec 23, 2013 | Demand Generation, Inbound Marketing, Volume Series
Although the lion’s share of the attention in developing marketing campaigns is spent on the nature of the offer and the associated verbiage, most successful marketing professionals understand that success or failure will ultimately be based on the list used for the...
by banderson | Dec 2, 2013 | Marketing, Strategy, Volume Series
Most people, especially sales types, think that the marketing team is made up of nothing more than glorified event planners, responsible for throwing lavish parties or sponsoring suites at sporting events all in the name of “leads.” And certainly that was the case...
by banderson | Nov 18, 2013 | Demand Generation, Strategy, Volume Series
Have you attended more tradeshows than you can remember? Have you spent more than 25% of your marketing budget on tradeshow sponsorships? Have you been bullied, blackmailed or bribed into supporting the sponsorship of a tradeshow by a sales rep or executive even...
by banderson | Jul 8, 2013 | Demand Generation, Inbound Marketing, Volume Series
Opera aficionados recognize “Aida” as an Italian opera created by Giuseppe Verdi in the late 1800s to dramatize the tension of love, loyalty and slavery in ancient Egypt. However, the modern Chief Marketing Officer (CMO) or marketing professional should recognize...
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