by banderson | Apr 9, 2018 | Marketing, Strategy, Volume Series
The amount of times I’ve heard that content marketing isn’t effective is unreal. This is not a race, people! This is the long game! I get it, I really do. You want to see return on your investment as soon as possible; but investing in your content develops better...
by banderson | Mar 12, 2018 | Marketing, Strategy, Volume Series
We’ve talked before about catering to the millennial market before and now it’s time to dive into how to keep up those modern B2B professionals. Heinz Marketing and SnapApp reported that 41% of corporate buyers/purchase influencers are under 40. Are you shocked? We’re...
by banderson | Jan 8, 2018 | Social Media, Strategy, Videos, Volume Series
Courtesy of MSNBC, we would whole-heartedly agree that these are the top 5 items you should consider for your 2018 marketing...
by banderson | Dec 18, 2017 | Demand Generation, Marketing, Volume Series
As 2017 comes to a close and the new year rapidly approaches, it’s time to start thinking about what trends are on their way out and which ones are here to stay. Entrepreneur.com put forth an awesome list of trends that have shaped and will continue to shape content...
by banderson | Dec 11, 2017 | Demand Generation, Inbound Marketing, Volume Series
We all know that there are multiple types of strategic marketing campaigns. It all comes down what your main objective is, right? Are you trying to build up awareness around your product/service? Are you interested in currying favor with your brand or expanding the...
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