by banderson | Sep 30, 2013 | Inbound Marketing, Strategy, Volume Series
Last week we discussed Corporate DNA and the core values of an organization. As this is a marketing blog, I will endeavor this week to focus on the best practices for the “marketing driven” inclined. Marketing Driven DNA has elements of: Positioning: look and feel...
by banderson | Jul 8, 2013 | Demand Generation, Inbound Marketing, Volume Series
Opera aficionados recognize “Aida” as an Italian opera created by Giuseppe Verdi in the late 1800s to dramatize the tension of love, loyalty and slavery in ancient Egypt. However, the modern Chief Marketing Officer (CMO) or marketing professional should recognize...
by banderson | Jun 24, 2013 | Inbound Marketing, Strategy, Volume Series
One great question is worth ten statements any day of the week and twice on Sundays. Unfortunately all too often marketing professionals start out with a diatribe of information instead of a single question to better understand who is the audience, what do they need...
by banderson | Jun 17, 2013 | Demand Generation, Strategy, Volume Series
Outside of tradeshows, content syndication is the second most used delivery vehicle for predictable lead flow at a set cost per lead (CPL). It seems to fly in the face of inbound marketing tenants for generating your own website traffic and social conversation, but...
by banderson | May 27, 2013 | Inbound Marketing, Social Media, Volume Series
A social marketing strategy is at the heart of all successful inbound marketing campaigns. Developing a following and establishing conversations can establish the foundation of a scalable, cost-effective demand generation plan. However, jumping into the deep end of...
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