by banderson | Oct 8, 2012 | Inbound Marketing, Strategy, Volume Series
Do you know if your prospects like hotdogs and baseball or haute cuisine and Broadway musicals or beer and football or sushi and strip bars or comfort food and a good book? Implicit in answering this question is an understanding of not only who your target customers...
by banderson | Jul 30, 2012 | Demand Generation, Inbound Marketing, Social Media
Many business executives, still mired in digital immigrant status, refuse to accept that social media is here to stay and has not only become a business-to-business (B2B) reality but the new imperative for organizations looking to stay competitive and in touch with...
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