by banderson | Apr 28, 2014 | Marketing, Strategy, Volume Series
Every successful company has strong marketing and sales teams working together. There seems to be a stigma attached to the idea of the two teams always at odds, as if they are competing against each other. This is not the case. In fact, they are two halves of the same...
by banderson | Oct 14, 2013 | Product Marketing, Strategy, Volume Series
If you work in an office, home office or even out of a car, airplane or boat using what is in your mind versus a skill or trade that requires physical effort the you are considered a “white collar worker”… in today’s parlance the politically correct term is “knowledge...
by banderson | Aug 6, 2012 | Marketing, Strategy, Volume Series
Q: What do Bill Gates, Mark Zuckerberg, Jeff Bezos, Larry Page, Marc Beniof and the late Steve Jobs all have in common besides obscene affluence? A: They were all “monomaniacs on a mission” to change the world with their technology. Famed “social ecologist” Peter...
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