by banderson | Mar 18, 2013 | Social Media, Strategy, Volume Series
The art of persuasion is usually challenging for most people so the challenge is magnified at a company level. Have you ever tried to persuade an analyst, editor, partner or prospect that your solution if unique, affordable, valuable? If you have then how did you go...
by banderson | Feb 11, 2013 | Inbound Marketing, Social Media, Volume Series
You tweet hourly, blog, Facebook and LinkedIn group daily, email campaign weekly, and maybe even show up on another half dozen new social sites springing up constantly so now you fashion yourself an inbound marketing professional…right? Maybe… Depends on whether or...
by banderson | Oct 15, 2012 | Inbound Marketing, Social Media, Volume Series
Why is it that most websites just suck? Yes, there are a few examples of great sites, but for the most part sites suffer from “word vomit”, a lack of compelling graphics, little-to-no organization and absolutely no sense of story, journey or directed purpose. You...
by banderson | Oct 8, 2012 | Inbound Marketing, Strategy, Volume Series
Do you know if your prospects like hotdogs and baseball or haute cuisine and Broadway musicals or beer and football or sushi and strip bars or comfort food and a good book? Implicit in answering this question is an understanding of not only who your target customers...
by banderson | Sep 24, 2012 | Social Media, Strategy, Volume Series
One of the hardest challenges that all Chief Marketing Officers (CMOs) and marketing professionals at large face is cracking the awareness challenge. How can you communicate, educate and motivate a target audience to the point where they understand their own need...
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