by banderson | Dec 31, 2012 | Marketing, Strategy, Volume Series
So you survived 2012 and the world didn’t physically end on 12/12/12 or even 12/21/12 as may conspirators believed it would, although metaphorically the world as you knew it may have ended as I’m sure many of you experienced some major change in the last twelve...
by banderson | Nov 19, 2012 | Marketing, Strategy, Volume Series
Why is it that in most organizations there is this natural tension between sales and marketing? Why does it seem like CEOs love to pit these two obviously critical and symbiotic teams against one another with the blame game pointing fingers for lack of quality...
by banderson | Nov 12, 2012 | Marketing, Strategy, Volume Series
The world of business is changing so rapidly that technology, corporate culture and even government regulations are hard pressed to keep pace. What started as a technology revolution automating processes and communications to make the average work-day life of an...
by banderson | Aug 20, 2012 | Marketing, Strategy, Volume Series
Most everyone I meet tends to hallucinate daily. They aren’t dropping acid or doing drugs. They aren’t indulging in ayahuasca or peyote ceremonies. They aren’t residents of a metal ward in some hospital. They are just average people envisioning their health, wealth...
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