We have often talked about how helpful Hubspot can be. We wanted to take some time to encourage both you and your team to take the HubSpot Inbound Certification Program if you haven’t already. It is incredible learning experience and anyone of any age/level of work experience can benefit.
Digital Relevance wrote very accurately that “HubSpot helps marketing companies perform more effectively in the inbound space. It seeks to accomplish this goal by educating businesses and marketers on how to nurture leads, achieve higher conversion rates, and other critical inbound marketing metrics.” One of their techniques is offering this free certification program. This course helps prepare you for the inbound marketing world, which, as I’ve stated, is here and now and very important to understand. We have to know how to circumnavigate this new social media based society.
This program will teach you many very useful things such as: how to optimize your website for success, the fundamentals of blogging, how to amplify your content with social media, how to create content with actual purpose, the proper dos and don’ts of landing pages, how to perfect the conversion process, how to master the email game, utilizing the power of a great sales and marketing team, and how to focus on delighting customers. We’ve discussed many of these topics in the past so we know how truly vital they are to any business.
As I mentioned, anyone would benefit from this course. Here are the three main types of people I would recommend looking into the HubSpot Inbound Certification program.
- For the Curious and Youthful: I would highly suggest students still in college (or recently graduated) to take this course. I think that if you have even the slightest inclination towards marketing (or business in general), this would be useful information. Most of you already have a huge leg up in the social media world, this would just hone in your skills in a more business-savvy manor.
- For the Up-and-Comers: If you have been in the marketing world for a little while and have started to pick up a few tricks, you might think this program unnecessary. A lot of the time, we tend to learn more through experience and actual time on the job, but in this situation, learning a few more things would tip you over the edge.
- For the Seasoned Veterans: Okay, so I understand that you lot have been around for quite some time and definitely know how the game is played, but everyone could stand to learn a few new things. We know that marketing is an ever-changing and constantly updating world. This certification program helps you to stay relevant in a sea of youthful up-and-comers.
I think it is clear that at Magnetic Monkey Marketing, we place a high level of emphasis on this training program. We find it incredibly valuable and encourage—incentivize even—all of our team members to partake.
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