As we welcome in 2015 and the New Year, we wanted to look at some ways we can improve our inbound marketing strategies. We wanted to share with you proven techniques to advance your inbound effort.
More Blogging is a Must: Blogs have definitely become more popular. The more you blog, the more visitors you will get. It is just a simple fact. For those of you looking to expand and greatly increase your page visitors, blogging is essential. In this case, more blogs equals better for you in the long run.
Boost Amount of Original Content: When you share more of your own original content, you will generate more leads. You have to make sure you are constant providing your audience with all the creative and educational content they could possibly want.
Creative Content is Key: Content simply for the sake of content is not worth anything. You have to take risks and be creative. More companies jump on the content band wagon every day, so we have to stay relevant and ahead of the game. Creativity breeds innovation!
Update your Website: We are constantly changing and updating, right? So why would we leave our websites the same? Why let them get stagnant? It is important to constantly update your website when it needs it. There is no such thing as the perfect website that never changes. You have to constantly tweak it and tell your audience what you have in store for them.
Smart Content Helps Give the People What They Want: People want to see more of what they like. When you cater your content to exactly what they like and what matches their own options, you will see them continue to come back to your site. We’ve discussed buyer personas, but this is taking it to another level. You are driving them along their lead to customer journey. Basically, this helps you give them the exact type of information they want to see.
Optimized Landing Pages to Increase Conversions: Almost everyone knows to have a landing page after a call to action, but some do not optimize it! We’ve talked before about how to create the best landing page, but this is where you tweak and fix it based on how it is performing.
Monitor Monitor Monitor: Monitoring your performance is an absolute must. You should be looking pretty much every single day. With such great marketing automation software available, this becomes easy and convenient. A couple clicks of a button and you can see how you’re doing. Tracking marketing techniques can help you to know what to keep the same and what to adjust and update.
Just use these seven tips for your inbound strategy and you will definitely see improvements in 2015!
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