All hail the King… AKA Content. Today’s secret to every great longstanding marketing campaign is “content” and “conversation.” The idea is to create valuable content in order to attract leads and convert them into customers—and then into repeat buyers. We know that content helps people to realize you are a trustworthy source of information.
There are many different types of platforms we can utilize to share our content. We want to make sure we hit all or most of these! We came across a great article (from colibri.IO) that details the various channels we should use in order to maximize content sharing.
- “Website—The most known for everyone” Your website should be completely optimized to share your content. Make sure to include all of the little details about your business, products, and brands—this means your contact information as well. You have to be a reliable source with an up to date and viable means of reaching you. Also, another thing to think about is making your website mobile friendly. People these days do almost everything on their phones. If your website does not support mobile access, you can lose a lot of potential customers.
- “Blog—The social media hub for your company” We’ve found that blogging can be very influential in both the short-term and long-term range. Your brand is so important- it represents who you are as a professional organization. The simple act of blogging can be extraordinarily beneficial when it comes to growing brand recognition and reputation. Creating interesting and valuable content you are setting yourself up to be a source of wisdom for others. When you constantly share your knowledge through social media sites (like blogs), people come to respect you as a valid source. They in turn share that with their friends and coworkers, thus growing awareness about your company. You become a credible, well respected, and recognized professional. The, when it’s time for them to choose a product or service, they will want to turn to you!
- “Email List—Your contact guru” Content marketing success hinges upon how well you cultivate your list. Unfortunately, your email database decreases around 25% each year, so it is vital to keep it up to date and on point. Make sure to produce valuable and interesting content and constantly work to grow your email list. You have to keep in touch with your list—don’t let them fade away into oblivion. Send them the content they are after.
- “Video—Your second social media platform” Videos can be very helpful in regards to content marketing. Videos illuminate your viewers your personality while still portraying important content. YouTube makes in incredibly easy to post and share videos with others. This is a great way to help people relate more to your business.
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