We have talked about various marketing subjects, such as content, inbound, and SEO. It would seem that there is still some confusion regarding the differences of these topics. Contrary to popular belief, they are NOT the same thing. The Social M’s wrote a really great article on the subject and we wanted to discuss it with you.
Author Jonathan Gebauer writes, “Social Media Marketing does not equal Content Marketing and Content Marketing does not equal SEO.” It’s time we really hammered out exactly what each of these entails and how they differ from each other.
Inbound Marketing/ Social Media Marketing
Let’s start with an easy one. We’ve covered this more times than we can count… because it is just that important! We know that this type of strategy involves the use of social media platforms such as Twitter, Facebook, Instagram, and LinkedIn. It has numerous benefits as well; this includes: building up your reputation, getting more sales, keeping up with buying trends, nurturing relationships, building brand awareness, capturing data, measuring results, and staying relevant.
Content Marketing
Today’s secret to every great longstanding marketing campaign is “content” and “conversation.” The idea is to create valuable content in order to attract leads and convert them into customers—and then into repeat buyers. We know that content helps people to realize you are a trustworthy source of information. Content marketing is not quite the same as inbound or even SEO. You just have to remember that not every piece of content is the most vital thing in the world. Some posts are just not as valuable.
SEO
SEO, on the other hand, stands for Search Engine Optimization—and while extraordinarily important, is quite different from the other two subjects. The process of optimizing your website means making it as functional and effective as possible. Optimization plays a huge factor in the inbound methodology of attracting, closing, and delighting customers. The very simplified gist of it is that search engines decide the ranking of website content through the amount of links from other websites to the actual site and the amount of related keywords. SEO is an important part of these other two topics (inbound and content), but it deserves its own category.
These things are clearly related to each other in an important way. Content and SEO makes up the majority of inbound marketing. You cannot have one without the other. You must remember to constantly be checking the connection between the three. Content marketing has developed into a strategy or technique of the inbound marketing business plan the same way SEO has.
Recent Comments