Blog
V10.13: LinkedIn Marketing Best Practices
Leveraging the various social media platforms for optimizing thought leadership, uncovering new targeted-prospects and engaging conversations that guide prospects towards your specific “need to have” value proposition is the new marketing imperative.
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V10:12: Email Campaign Best Practices
Why pay thousands of dollars on advertising when you can directly communicate a targeted message to a targeted audience with email for a fraction of the cost if not free? But if you’ve decided email will be a key component to your marketing strategy, then how do you know what will work and what won’t without annoying your targeted prospects with poorly planned, sloppily written, or non-compelling calls to action.
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V10.11: Website Best Practices
We live in a world where everything we could ever need or want is just a click away. It seems that everyone and their brother has a website. With all the extra competition the web nowadays, having a unique and amazing website is absolutely essential. Inbound marketing...
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V10.10: Inbound Marketing Made Simple
Any one who has spent any amount of time watching the Food Network or even just a French cooking show knows that a mirepoix (celery, onions, carrots) is at the heart of most every recipe. Being from New Orleans I learned to start all recipes with the Trinity (celery, onions, bell peppers) but being a hard-core marketer I recognize that all successful inbound campaigns also start with their own mirepoix or trinity of whitepapers, webcasts and emails.
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