Blog
V10.53: Branding For Digital Conversation
Historically branding was all about being descriptive or having a certain “cool” factor to be memorable. Of course having a huge advertising budget helps for global impact doesn’t hurt. So, for all of you who don’t have JP Morgan or Coca Cola or Facebook’s budgets, you will need to approach branding and communications with a bit more finesse if you want more predictability that possible with blind-ass luck.
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V10.52: Marketing Made Simple
If I had $1 for every time I was asked what my philosophy of marketing was, I would have enough money fund a water well for my favorite charity. Usually I’m asked this by people with preconceived notions of what marketing means to them…some good, some bad, some indifferent. The short answer is that marketing is all about perception management, but the more complete answer reminds me of daydreaming in high school physics long ago and far away.
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V10.51: Have You Thought Of Unmarketing?
The world is truly flat thanks to the worldwide web and while browsing new topics I love uncovering other marketing professionals from distant places who share the values I hold dear for both the art and science of marketing. For lack of a better description I consider them “kindred spirits” and usually bookmark their site, follow them on Twitter and stop back frequently for new pearls of wisdom.
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V10.50: Beyond SEO
How many times have we talked about the inbound methodology chart? Probably a million and one, right? Attract; convert; close; delight. It’s just that simple—that the entirety of the inbound marketing strategy comes down to just those four words. Of course, we define and go into detail, but at its core, those four words make up the basic principles of the inbound methodology. The idea is to draw new people in and convert them to your biggest fans.
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