by banderson | Aug 12, 2013 | Design, Strategy, Volume Series
If you can’t write it down, then you can’t measure it, refine it, or scale it and ultimately that will mean the difference between success and failure of any business venture. This is the primary reason why you need to write a business plan. The other reason for...
by banderson | Aug 5, 2013 | Design, Strategy, Volume Series
How many times have you heard the phrase “You only have one chance to make a first impression?” It may be considered a trite Madison Avenue quote or even attributed to the wry wit of Oscar Wilde, but ultimately for every business it is a stark reality. Unfortunately...
by banderson | Jul 9, 2012 | Design, Marketing, Volume Series
Historically branding was all about being descriptive or having a certain “cool” factor to be memorable. Of course having a huge advertising budget helps for global impact. So, for all of you who don’t have JP Morgan or Coca Cola or Facebook’s...
by banderson | Jul 2, 2012 | Design, Marketing, Volume Series
If I had $1 for every time I was asked what my philosophy of marketing was, I would have enough money fund a water well for my favorite charity. Usually I’m asked this by people with preconceived notions of what marketing means to them…some good, some bad, some...
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