by banderson | Jun 30, 2014 | Inbound Marketing, Strategy, Volume Series
There is the running joke that marketers automate everything. Haha… very funny, right? But behind every joke is a little bit (or a lot) of truth to it and this is no different. Automation has made our jobs much more simple and practical. So what is marketing...
by banderson | Jun 16, 2014 | Inbound Marketing, Strategy, Volume Series
There is a certain art to the thank you page that we sometimes forget the importance of. It seems like such a trivial step, but it is actually one of the most important aspects of your call-to-action (CTA) landing page process. Of course, the actual content is the...
by banderson | May 19, 2014 | Inbound Marketing, Social Media, Volume Series
In this modern world, social media plays a significant role in furthering your business, so it may be time to update your marketing plan by adding a business Facebook page. Yes, Facebook can be very beneficial, particularly for the larger companies as more and more...
by banderson | Apr 21, 2014 | Inbound Marketing, Social Media, Volume Series
Delighting customers is one thing every single business, no matter what product or service they offer, has in common with each other. Creating happy customers is absolutely essential in any business. Happy customers are one of your best marketing tools because they...
by banderson | Mar 31, 2014 | Inbound Marketing, Social Media, Volume Series
Leveraging the various social media platforms for optimizing thought leadership, uncovering new targeted-prospects and engaging conversations that guide prospects towards your specific “need to have” value proposition is the new marketing imperative. There was a time...
by banderson | Mar 24, 2014 | Inbound Marketing, Strategy, Volume Series
Why pay thousands of dollars on advertising when you can directly communicate a targeted message to a targeted audience with email for a fraction of the cost if not free? But if you’ve decided email will be a key component to your marketing strategy, then how do you...
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