by banderson | Feb 7, 2022 | Leadership, Marketing, Strategy, Volume Series
Often there comes a time when executives, entrepreneurs and board of directors have to make hard decisions on whether to stay the course, make small corrections or execute a major strategy pivot. Sometimes it is change for the sake of change. Sometimes it is an...
by banderson | Jan 3, 2022 | Leadership, Marketing, Strategy, Volume Series
Somehow we survived 2021 and 2022 is here at last! With that in mind, it’s time to start the year off right with good habits. Often times, we think we have to be a superhero in order to advance in our careers. This is simply not the case. You don’t have to do it all...
by banderson | Dec 20, 2021 | Leadership, Marketing, Strategy, Volume Series
If I had $1 for every time I was asked what my philosophy of marketing was, I would have enough money fund a water well for my favorite charity. Usually I’m asked this by people with preconceived notions of what marketing means to them…some good, some bad, some...
by banderson | Nov 29, 2021 | Leadership, Marketing, Social Media, Volume Series
I have been reading a lot lately on how to become a Social CEO as well as about the value your employees’ first hand conversations with your customers to uncover not only what it is they want but more importantly what they need. But, what if there was an easy way to...
by banderson | Nov 22, 2021 | Leadership, Social Media, Strategy, Volume Series
I’ve been thinking a lot about the art form that is engaging your employees. There is a certain finesse needed to help your team reach their fullest potential. With that comes a level of trust, respect, and dependability, but you must first master those qualities...
by banderson | Nov 8, 2021 | Leadership, Social Media, Strategy, Volume Series
It is no secret how much I love TED Talks and recently I came across a great one that I’m sure we can all relate to. Creator of films like Supersize Me, A Day in the Life, The Greatest Movie Ever Sold, and so on, Morgan Spurlock gives an insightful and hilarious TED...
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